Hennessy V.S.O.P New Bottle and Packaging Design Launch
The Hennessy V.S.O.P new bottle and packaging design launch was held on last Friday, May 18 at Double Tree Hotel. Few bloggers from Malaysia's Hottest Bloggers were selected and invited by Hennessy Malaysia to this exclusive launching; and yes, I am one of the lucky bloggers. ;)
Jane and me.
Sarah and me.
Ashley and me.
Wilee and me.
The launching was divided into white room and black room. Let's start with the white room first. White room, as its name sounds, was decorated in all white, and was meant for the sharing and revealing of the new bottle design.
Chris Bangle, the former chief designer of BMW group from 1992 to 2006, was appointed this challenging task, which is to design a new appearance for Hennessy V.S.O.P. During his position in BMW group, Chris Bangle was responsible for BMW, MINI, and Rolls Royce motor cars. He is also the creator of emblematic M6, Z4 and the famous GINA Visionary Model concept car. After all, designing for Hennessy V.S.O.P is his first masterpiece outside automobile industry.
"Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion," said Chris Bangle.
To complete this task, Chris Bangle walked into the history of Hennessy V.S.O.P, understand the cognac's values and personality, before he picked up his pencil and started to draft the new bottle.
Believe it or not, we are honored to have Chris Bangle sketch on ipad LIVE during the launching.
By using different colors, Chris Bangle demonstrated the differences that have made, inspired by the previous bottles.
Inspired by Hennessy V.S.O.P bottle created in 1954 and 1989, Chris bangle accentuated the curves on the sides of the bottle, lengthened its neck and straighten its shoulders with an enriched base resembling a pedestal to distinguish the whole with opulence while maintaining its stability.
The front of the bottle evokes a pyramid perspective. The legendary arm and axe of the Hennessy V.S.O.P is now engraved at the front instead of the back of the bottle. The symbolic Hennessy V.S.O.P oval label is now in dark grey ennobled with golden embossing below the engrave.
The packaging was given a new breath as well. Photographer Adam Savitch has refined and dramatized the sides of the box, to create a more modern vision.
To anti-counterfeit, Hennessy V.S.O.P (35-cl, 70-cl, and 3-litre bottle) is now package with a laser stamp and a hologram of inimitable complexity. A horizontal lines forming a grape cluster is designed to seal the cap, ensuring product integrity.
You love the new bottle and packaging design, don't you? It looks much more elegant now. :)
Guests were then invited to the Black room, that presents a total different atmosphere compare with white room. Black room is like a Hennessy bar, with the signature Hennessy Long Drinks in 4 flavors, and also games for entertainment.
Olivier Paultes, member of the Tasting Committee and also Head of Distilleries, Maison Hennessy was there to celebrate the new elements of Hennessy V.S.O.P legendary. Born in Cognac region, Olivier Paultes's birth heritage allows him to possessed many secrets of making cognac from his family, plenty of books, and contacts in his region through school and sport. Despite the two positions that I mentioned, he is also a regular judge in spirits competition, such as International Spirit Challenge and International Wine & Spirit Competition.
"So today I am very happy, because I can focus on my true passion,working at the heart of the cognac elaboration process; handling the complexities of the eaux-de-vie and the distillation, said Olivier Paultes.
DJ in her very bling outfit and awesome music to rock the Hennessy V.S.O.P black room!
MHB girls with our boss!
Me and Yukiko.
The most interesting entertainment during the night - Hennessy 360 Glam!!!
Wonder what we were doing? Check these out!
How cool is Hennessy 360 Glam??!You see it yourself, don't you? Haha! I had so much fun with this thing la! We looked like Barbie on exhibition! LOL! XD
Anyway, really thanks Hennessy Malaysia for the invitation. I love the new bottle design as much as the Hennessy 360 Glam! If you are interested to know more, check out Hennessy Malaysia Facebook at:
Cheers & Love always,
Valerie Chua aka PrinCess MiHaRu ♥